Length
of Selling Process with PVRMsm

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By
marketing a property for sale in a value range,
the seller is announcing to buyers that negotiations
may begin at any price within the advertised
range.
Properties marketed at one fixed-price often
elude many qualified buyers, especially if
a property is overpriced for the market.
PVRM broadens the available choices of properties
for buyers to choose from by advertising that
a seller is willing to consider offers within
the prescribed range.
PVRM helps facilitate the negotiation process
by allowing buyers to make an offer without
the risk of offending the seller.
ANSWERS FOR SELLERS
How do I know which range to select?
Your PVRMsm certified Prudential Real
Estate sales professional is able to assist you
in determining the approximate value of your property,
based on what similar properties in your area
have sold for recently. The ideal value range
will have a top value that most closely matches
what your property would be listed for if it were
a traditional fixed-price listing. The low end
of the range ensures that more buyers will be
attracted to your property. The exclusive PVRMsm
wheel is the key to selecting these ranges.
Won't buyers just make an offer at the lowest
price in the range?"
Buyers
typically have their "wish price" in mind
whenever they make an offer on a property,
regardless of how the property is being marketed.
Most astute buyers are keenly aware of the
approximate market value of the property prior
to submitting an offer and understand that
their initial offer very often is the beginning
of the negotiation process.
ANSWERS
FOR BUYERS
"Why would a seller who lists their property
at the top value of the range look at a low
offer at the opposite end of the range?"
Sellers who market their property using PVRMsm
understand that buyers have a "wish" price
at which they would like to purchase a property.
By marketing a property through PVRMsm
the seller is agreeing to consider all offers
within the prescribed range, understanding
that without an offer, there are no negotiations!
Without PVRMsm some buyers never
get the opportunity to begin a negotiation.
PVRMsm
seems to benefit the seller. How does it benefit
a buyer?
Most buyers know how much they can and want
to spend when looking and
typically search for property within a "range
of affordability. " Properties marketed
using PVRMsm will show up in
many more
"range of affordability" searches, dramatically
broadening the number of available properties
for a buyer to consider. So if you'd like
to put a whole new spin on your home-buying
plans, call for complete details today at
(902) 367-ROCK (7625).
Is PVRMsm Used In Other
Places?
Yes. The concept of PVRMsm was
first developed in Australia in the early
1990's, and is now in common use there. The
program is widely used throughout North America
by Prudential Real Estate Affiliates, which
have over 1,600 offices and 44,000 Sales Associates.